DC UNITED LOGO REDESIGN

PROJECT BRIEF

I took on this project as a personal challenge; I wanted to see if I could come up with a better logo design for the D.C United Soccer Team. The team has adopted several logos throughout its history, each becoming more modern and simplified with the passing years. Below is a short history of D.C United's team logos.
When looking at the D.C. United logos, you might notice some common design elements that have become integral to the team's brand. First, the bald eagle, the D.C United mascot, has remained in all designs. The team is based in the Nation's capital, and the eagle has become synonymous with the D.C. United, representing speed and power. Second, every design uses black, white, and red colors. Black and white are the team's primary colors, and red serves as the accent. These colors have remained because they are bold and create high contrast with their uniforms. Last, pairs of three are common design motifs in all logos. In the first logo, one can see three soccer balls overlaying stars. In the other logos, we see the wings divided into three sections. The most recent logo has three stars inside the bird's torso.The repetition of threes represents the three jurisdictions of the Washington Metropolitan Area (Washington, D.C., Maryland, and Virginia). When creating my logo, I tried to stay consistent with these previous design trends.

redesigned logo

My logo redesign has similar elements to previous designs; I kept the bald eagle as the focal point. However, instead of facing to the side, it faces forward. The biggest difference between my design and others is the custom typeface used. The type blends with the shape of the eagle, which is noticeably more geometric than the current logo. The silhouette of the eagle and the type together create an interesting shape and make the logo appear more modern.

mockups

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