Murphy’s HArd Seltzer Branding Project
Project Brief
This project focused on developing a new alcohol brand from the ground up, including its identity, name, logo, packaging, and promotional assets. The goal was to create a fresh, engaging brand with a distinct voice—one that people would be excited to support. logo design
Murphy's Hard Seltzer takes its name from Murphy's Law: "If something bad can happen, it will." This brand embraces life's mishaps with humor, encouraging people to roll with the punches. The logotype features a typewriter-style typeface, reinforcing the scientific origins of Murphy’s Law. Accompanying the logo is a skeleton figure slipping on a banana peel—a playful nod to life's absurdity and the inevitability of the unexpected.
color Palette and Typeface
package design
I incorporated organic shapes and lines for the package design to bring a friendly voice to the brand. The organic lines also symbolize the randomness of life and are used throughout the brand identity.
